SERVICE SOLUTIONS
Video Advertising That Works for You
Drive visibility, generate leads, and boost ROI through strategic, data-driven video advertising. We help your business harness the power of video, enabling you to reach the right people with the right message at the right time.
Why Video Advertising?
As a business owner, you need marketing that cuts through the noise. Video advertising allows you to:
Build brand awareness on popular streaming and video platforms
Drive traffic to your website with engaging, action-driven content.
Connect with your ideal audience where they’re already watching.
Improve ROI with trackable, optimized campaigns.
YouTube Pre-Roll:
Get in Front of Your Ideal Customers
We’ll help you launch or refine YouTube pre-roll campaigns with a strategy that puts you in control.
Here’s how we do it:
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Whether you want more leads, increased brand awareness, or better sales, we’ll define success metrics from the start.
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We research your ideal customer’s demographics, interests, and behaviors to build laser-focused targeting.
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Our team produces short, compelling videos designed to hook attention in the first 5 seconds.
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Choose from skippable, non-skippable, and bumper ads, each tailored to your goals and budget.
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We utilize YouTube’s targeting tools, including demographics, keywords, placements, and retargeting, to reach the right viewers.
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From banners to thumbnails, we create a consistent, professional look that fosters trust.
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We develop a regular video publishing schedule with valuable content tailored to your audience’s needs.
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By using keyword-rich titles, tags, and descriptions, we ensure that your content is easy to find.
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Designed to stop the scroll and invite clicks with bold visuals and relevant cues.
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Keep viewers engaged and guide them toward the next step, such as subscribing, watching more, or visiting your site.
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Run ads at optimal times and control frequency to stay top-of-mind, without becoming annoying.
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We integrate clickable overlays to instantly turn viewers into leads or customers.
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Re-engage users who watched your content or visited your website.
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We continuously monitor views, click-through rates (CTR), conversions, and optimize our strategies accordingly.
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Different messages, visuals, and formats are tested and refined to continually improve.
Organic YouTube Channel Strategy:
Build a Video Presence That Converts
Your YouTube channel can be more than just a place to post videos—it can be a powerful lead-generating asset. Here’s how we make that happen:
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Group related videos so users spend more time on your channel, engaging with more of your content.
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We help manage comments and responses to build relationships and encourage interaction.
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Share your videos across social media, newsletters, and blog posts to expand your reach.
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We track performance and tweak strategy based on what works.
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Collaborate with YouTubers or influencers in your niche to expand your reach to new audiences.
Create Your Own Personal Streaming TV Strategy/OTT (Streaming TV)
To create a personal streaming TV strategy through video advertising, The Digital Marketing Specialists follows these steps:
Define Goals and Target Audience: The Digital Marketing Specialists will clearly define your goals and identify your target audience for the personal streaming TV strategy. We can determine the demographics, interests, and behaviors of your target audience to create a personalized and relevant video advertising approach.
Select Streaming TV Platforms: The Digital Marketing Specialists can assist with identifying the streaming TV platforms that align with your target audience and goals. These popular platforms include Roku, Apple TV, Amazon Fire TV, and Android TV. We then research each platform's audience demographics, reach, and advertising capabilities to make informed decisions.
Content Strategy: The Digital Marketing Specialists will develop a content strategy that resonates with your target audience on streaming TV platforms, followed by creating engaging and visually appealing video content that aligns with the platform's requirements and best practices. We strongly incorporate the platform's unique features and audience preferences when crafting your content.
Ad Formats: Our team at The Digital Marketing Specialists understand the ad formats available on streaming TV platforms, such as pre-roll, mid-roll, or post-roll ads. We will tailor your ad format to the viewing experience and user behavior on each platform to ensure that your ads capture attention quickly and deliver your message effectively within the available time.
Targeting and Segmentation: The Digital Marketing Specialists leverage the targeting capabilities of streaming TV platforms to reach your desired audience. We tap into demographic targeting, geographic targeting, interests, and other parameters to refine your audience segmentation and deliver personalized ads to the right viewers.
Remarketing and Retargeting: The Digital Marketing Specialists implement remarketing and retargeting strategies to engage viewers who have interacted with your brand before. We can show personalized ads to users who have previously visited your website, engaged with your app, or watched your videos on streaming TV platforms.
Ad Measurement and Analytics: The Digital Marketing Specialists utilize the analytics and measurement tools provided by the streaming TV platforms to track the performance of your video ads. We will also monitor key metrics such as impressions, views, completion rates, and engagement. Our team will then analyze the data to gain insights into the effectiveness of your ads and optimize your strategy accordingly.
Budget Optimization: The Digital Marketing Specialists will allocate your budget effectively across different streaming TV platforms and campaigns based on the performance. Our team will regularly review and adjust your budget to maximize return on investment and ensure that you're reaching your target audience effectively.
Cross-Platform Promotion: The Digital Marketing Specialists will promote your streaming TV presence on other marketing channels, such as your website, social media platforms, or email marketing campaigns. We strategize to encourage your existing audience to engage with your streaming TV content and raise awareness among new viewers.
Testing and Optimization: The Digital Marketing Specialists continuously test different variations of your video ads, including different ad formats, messaging, visuals, or calls-to-action. We experiment with different targeting parameters and audience segments to identify the most effective combinations, then use the insights gained to optimize your video advertising strategy and improve performance over time.
Partnerships and Sponsorships: The Digital Marketing Specialists will strongly consider partnering with streaming TV content creators or influencers to feature your brand or product within their programming. Sponsorship or product placement opportunities can help you reach a highly engaged audience and leverage the credibility and reach of popular streaming TV channels or shows.
By following these steps, The Digital Marketing Specialists can create an effective personal streaming TV strategy through video advertising. We can reach a targeted audience, deliver personalized content, and measure the performance of the ads to maximize the impact of video advertising efforts.
Create Custom Videos and Content
To create custom videos and content through video advertising, The Digital Marketing Specialists works through the following steps:
Define Objectives and Target Audience: The Digital Marketing Specialists work to clearly define the objectives of your video advertising campaign and identify your target audience. We gain an understanding of your demographics, interests, preferences, and behaviors to create custom videos that resonate with them.
Content Strategy: The Digital Marketing Specialists develop a comprehensive content strategy that aligns with your campaign goals and target audience. We determine the type of content you want to create, such as educational videos, product demonstrations, customer testimonials, or storytelling videos. We then tailor the content strategy to address the needs and interests of your target audience.
Storytelling and Messaging: The Digital Marketing Specialists craft compelling stories and messaging that captivate and engage your audience. We use storytelling techniques to evoke emotions, convey your brand message, and connect with viewers on a deeper level. Ensuring that your messaging is clear, concise, and aligned with your campaign objectives is a priority in our process.
Video Production: The Digital Marketing Specialists will plan and execute the production of your custom videos. We take pride in paying attention to key elements such as scripting, visuals, lighting, sound quality, and editing to create high-quality and visually appealing videos.
Personalization and Customization: The Digital Marketing Specialists customize the videos to resonate with your target audience. Incorporating personalized elements, such as addressing viewers by name, mentioning specific interests or preferences, or showcasing relevant user-generated content will enhance viewer engagement and make the content more relatable.
Call-to-Action (CTA): The Digital Marketing Specialists will include a clear and compelling call-to-action in each video. Encouraging viewers to take the desired action, such as visiting your website, subscribing to your channel, making a purchase, or filling out a form greatly influences the outcome of these videos. We ensure that the CTA is prominently displayed and aligns with your overall campaign objectives.
Video Length and Format: The Digital Marketing Specialists consider the optimal length and format for your videos based on your target audience and the platform where they will be displayed. Shorter videos tend to perform better on platforms like social media, while longer-form videos may work well for educational or storytelling purposes. We ensure to adapt your content to fit the platform and audience preferences.
Multichannel Distribution: The Digital Marketing Specialists distribute your custom videos across various channels to reach a wider audience. We then share them on your website, social media platforms, email newsletters, blog posts, and other relevant channels ensuring to tailor the distribution strategy based on the preferences and behaviors of your target audience on each platform.
Testing and Optimization: The Digital Marketing Specialists continuously test and optimize the videos based on performance data and viewer feedback. We monitor key metrics such as views, engagement rates, click-through rates, and conversions. Additionally, we A/B test different variations of your videos, such as different visuals, messaging, or CTAs, to identify the most effective elements and improve your video advertising strategy.
Analytics and Reporting: The Digital Marketing Specialists utilize video analytics tools and platforms to track and measure the performance of your custom videos. We gain insights into audience engagement, viewer retention, and conversions, then generate regular reports to assess the effectiveness of your video advertising campaigns and make data-driven decisions for future optimizations.
By following these steps, The Digital Marketing Specialists can create custom videos and content that resonate with the target audience. They can engage viewers, convey the brand message effectively, and drive desired actions through video advertising.
Social Media Marketing Services
Paid advertising strategies on Facebook and Instagram platforms.
Facebook Paid Advertising
Instagram Paid Advertising
Search Engine Marketing
SEM is paid (Pay-Per-Click) advertising on Google Search and Bing Search Engines
SEM Services
Local Search
Pay-Per-Click Advertising (Google & Bing)
Cost-Effective ROI Approach
Video Advertising on YouTube & Hulu
YouTube Pre-Roll & Hulu Streaming video allows you to place your video ads in a Cost-Per-View or Cost-Per-Click advertising style on YouTube and Hulu.
YouTube Pre-Roll
Organic YouTube Channel
Display/Remarketing
Image-based advertising usually paid on a cost per thousand impressions (CPM) across the Google display and Amazon networks and remarketing which re-engages customers who have visited your site recently.
DV360 Google Platform
Amazon Display & Remarketing
Re-engage your interested customers
Learn More About How The Digital Marketing Specialists Can Increase Your Digital Advertising ROI Today!
